It does attempt to breakdown the food by category, but it does so using a plate graphic lacking any quantifiable data to latch onto. The graphic unclearly covers volume and does not cover food quality at all. In fact, this plate visual doesn’t satisfy any of these solutions. This visual disappoints because in an effort to be an all-encompassing infographic it fails to resolve each of the key determinants of a healthy eating regimen: consumption volume, food category breakdown, and food quality. When do we regularly eat a meal with four defined sections? Should dairy be emphasized or de-emphasized since it is not on the plate? Should we only have dairy in liquid form? I could go on and on, but the point is how does this help me decide whether I should have a salad or chicken for lunch today? Or both, with pasta and an apple as well? If I choose chicken, does this diagram help me decide between grilled chicken and fried chicken? ![]() Product packaging has been geared to meet this need. We’ve been ingrained (no pun intended) to eat a specific number of servings of different foods. It is hard for me to see how this educates the general public. It merely has four nearly equal allocations of food groups on a colorful plate and dairy cast off to the side. My issue with the plate chart is that it does not offer a prescribed eating regimen. The result is the audience’s poor retention of your materials and their failure to heed the call to action. Sometimes, an infographic, while visually appealing, creates confusion because it doesn’t tie together the key inputs and desired take away from the messaging. When I perform quality reviews of our work, I obviously check to see that we are dotting our i’s and crossing our t’s, but I’m also eager to see how we are proposing to solve the quest to make the presentation more visual, and whether we have done so effectively. The infographic must be well-conceived to effectively communicate your message. ![]() However, employing an infographic does not guarantee ultimate success. ![]() The primary means in which we encourage the display of information is through an infographic, defined as a visual representation of information, data or knowledge. Why? Because visuals help inform your audience, persuade them to take action, and facilitate retention of your subject matter. Our mantra is that presentations need to be more effective visual aids.
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